Lisa Maier is a seasoned business leader, strategist, and entrepreneur with a passion for helping companies achieve accelerated growth through purposeful marketing and operational excellence. As Founder and CEO of DirectiveGroup, she brings more than two decades of experience guiding businesses to harness digital technologies, unlock market potential, and drive meaningful change.
Lisa’s career spans startups, mid-market companies, and Fortune 25 corporations, where she has consistently delivered results in fast-moving, competitive B2B environments. Her approach blends sharp strategic insight with a hands-on ability to build high-performing teams, implement scalable processes, and create enduring value for customers and shareholders alike.
A Wharton MBA with dual majors in strategy and information systems, Lisa has led initiatives in digital marketing, sales enablement, performance management, and business transformation. She is known for her ability to simplify complex challenges, galvanize organizations around bold goals, and drive lasting impact that leads to competitive advantage for her clients.
Above all, Lisa is a builder: of businesses, of teams, and of futures driven by intelligence, creativity, and shared purpose.
DirectiveGroup is a digital strategy and execution agency committed to delivering measurable business results for its clients. Under Lisa’s leadership, the agency combines deep marketing and business model expertise with advanced data and analytics to help businesses increase market share, improve customer acquisition, and drive ROI.
DirectiveGroup’s Why Statement: We exist to help companies become industry leaders such that they are the first and only option in the minds of their customers. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment and passion of an in-house team.
Visit DirectiveGroup.comOver the years, I’ve had the privilege of collaborating with some of the most innovative and successful companies in the world.
My mission is to transform how mid-market businesses grow by aligning people, strategy, and technology to deliver long-term value. I believe that sustainable success comes from purpose-driven leadership, intelligent decision-making, and a relentless focus on execution, truly embodying the concept that "excellence is never an accident."
